// RED NOSE DAY: Domestic appeal films //
Through her start-up Brits in the Box; Comic Relief (a British charity headed by Richard Curtis) contacted Jacqui Moore to find a local production partner to produce domestic appeal films for the second Red Nose Day live telethon which aired on NBC.
Jacqui Moore connected them to a boutique documentary production company and served as executive across the project handling all negotiations between Network, Charity and Production Company; as well as running day-to-day production on the films.
The two short films, featuring Ludacris and Julia Roberts, were the highest performing of the night and helped Comic Relief to raise over $34,000,000 in donations.
// $34,000,000 raised in donations //
// Domestic Appeal Films were highest performing //